Decoding Pop-Under Ads: A CPM Deep Dive

Pop-under ads can be vexing for users, but they also present intriguing challenge for advertisers. These ads operate under the radar, appearing in a different window when a user navigates with a webpage. This stealthy approach can lead to substantial click-through rates (CTR) and ultimately drive engagement. Understanding how CPM pricing works for

read more

Boosting App Activity: The Power of Push Notifications

Push notifications have emerged as a effective tool for driving user engagement in the digital landscape. By transmitting timely and personalized messages directly to users' devices, apps can hold their attention and encourage desired actions. Meanwhile, crafting effective push notifications requires a strategic approach. Analyzing user behavior a

read more